26-01-2011, 04:56 PM
Maturski, Seminarski , Maturalni i diplomski radovi iz ekonomije: menadzment, marketing, finansija, elektronskog poslovanja, internet tehnologija, biznis planovi, makroekonomija, mikroekonomija, preduzetnistvo, upravljanje ljudskim resursima, carine i porezi.
Introduction
Today, emergence of increasingly large companies, specially in information technology industries covering even several continents is leading to their increasingly negative influence upon the society and environment. Negative influences, primarily the outbreak of the crisis facing modern society, which is reflected through global warming, wars, discrimination and neglect of human rights, require new business thought-ways of managers within the business environment.
The new business concept, termed socially responsible business operation, introduces a new way of understanding of the enterprise's role in business courses, environment and generally in society, since instead of relentlessly pursuing profits, enterprises become the key drivers of social development. Directed by the logic of the concept of socially responsible business operation, enterprises are better positioned in the eye of different market stakeholders, decrease the costs of business operations, procure a more qualitative labor force, and also led by this imperative earn larger profit. The conclusion of all the above is that in modern economy socially responsible behavior that requires respect for ethical code in business operation becomes an imperative...
Contents :
Introduction 2
1.1 Company history 4
1.2 A Brief History of the IBM AS/400 and iSeries 11
1.3 Management principles – IBM's CRM 13
1.3.1 Main features of commercial CRM tools 14
1.4 Corporate philosophy - Our Values at Work on being an IBMer 17
1.5 IBM's higher standard - IBM Management Principles & Practices 18
1.6 Basic Management Responsibilities 20
1.7 Be Yourself – history of IBM management 21
1.8 Customer acknowledgement 29
1.8.1 A Customer Perspective 29
1.8.2 Quality of the service 31
1.8.3 Service Quality Determinants 35
1.8.4 Evaluation of the Expectation-Experience 37
1.9 Global organization of the IBM 38
1.9.1 Possible Responses of Companies from Emerging Markets to Challenges of Globalization 39
Conclusion 43
References 46
Introduction
Today, emergence of increasingly large companies, specially in information technology industries covering even several continents is leading to their increasingly negative influence upon the society and environment. Negative influences, primarily the outbreak of the crisis facing modern society, which is reflected through global warming, wars, discrimination and neglect of human rights, require new business thought-ways of managers within the business environment.
The new business concept, termed socially responsible business operation, introduces a new way of understanding of the enterprise's role in business courses, environment and generally in society, since instead of relentlessly pursuing profits, enterprises become the key drivers of social development. Directed by the logic of the concept of socially responsible business operation, enterprises are better positioned in the eye of different market stakeholders, decrease the costs of business operations, procure a more qualitative labor force, and also led by this imperative earn larger profit. The conclusion of all the above is that in modern economy socially responsible behavior that requires respect for ethical code in business operation becomes an imperative...
Contents :
Introduction 2
1.1 Company history 4
1.2 A Brief History of the IBM AS/400 and iSeries 11
1.3 Management principles – IBM's CRM 13
1.3.1 Main features of commercial CRM tools 14
1.4 Corporate philosophy - Our Values at Work on being an IBMer 17
1.5 IBM's higher standard - IBM Management Principles & Practices 18
1.6 Basic Management Responsibilities 20
1.7 Be Yourself – history of IBM management 21
1.8 Customer acknowledgement 29
1.8.1 A Customer Perspective 29
1.8.2 Quality of the service 31
1.8.3 Service Quality Determinants 35
1.8.4 Evaluation of the Expectation-Experience 37
1.9 Global organization of the IBM 38
1.9.1 Possible Responses of Companies from Emerging Markets to Challenges of Globalization 39
Conclusion 43
References 46