Cultural awareness in business - seminar paper

Maturski, Seminarski , Maturalni i diplomski radovi iz ekonomije: menadzment, marketing, finansija, elektronskog poslovanja, internet tehnologija, biznis planovi, makroekonomija, mikroekonomija, preduzetnistvo, upravljanje ljudskim resursima, carine i porezi.


INTRODUCTION

Culture plays a key role in international business. This work-based thesis undertakes a case-study research of an information management software introduction process from Sweden to China. To design interview questions, the author used Prof. Hofstede’s cultural dimensions as the base theory and reviewed a number of literatures which apply this theory in the IT area. After interviews with both Swedish and Chinese sites, the results were analyzed with the theoretical data to examine how cultural differences influence people in a software introduction process. The author also applied software culturalization from Marble and Lu. Compared to the author’s own experiences and interview data, a recommendation list is stated as a guide of how to succeed in software introduction under different cultural backgrounds...

Content

1. INTRODUCTON………………………………………………………………………3
2. CULTURAL AWARENESS IN BUSINESS………………………………………….4
3. THEORY………………………………………………………………………………7
3.1. POWER DISTANCE…………………………………………………………..7
3.2. AESTHETICS………………………………………………………………….9
3.3 TIME ORIENTATION…………………………………………………………10
4. SOCIAL INSTITUTION……………………………………………………………...11
5. RELIGON…………………………………………………………………………….12
6. PERSONAL ACHIEVEMENT………………………………………………………13
6.1. PERSONAL SPACE…………………………………………………………...13
6.2. SOCIAL BEHAVIOR………………………………………………………….14
6.3. INTERCULTURAL SOCIALIZATION………………………………………15
7. CONCLUSION……………………………………………………………………….16
8. LITERATURE ……………………………………………………………………….17